During our most recent team-building session, one of our employees suggested bringing a paracord bracelet to market. While looking at it, I couldn’t help but think “God, what a useless pile of junk. It’s just a piece of string? Really? No compass? No knife? Who the hell is going to want that?”
Boy, was I wrong.
Paracord is an ultra-durable nylon rope which is most commonly used in parachutes. This type of rope proved to be so versatile that it ended up being the industry standard utility cord for hundreds of military applications. In fact, it was even used to repair the Hubble Space Telescope in 1997.
(A military vehicle being towed with nothing but paracord)
Because no one wants to carry a bundle of rope around, some genius decided to braid it into a wearable bracelet. When the time has come to use it, you simply unravel your bracelet and several feet of paracord are ready for use.
There is a reason it’s used in the military. It’s simple, durable, and provides incredible utility. If you haven’t picked one up yet, I would highly recommend doing so. In fact, we are currently running a promotion where 100% of the proceeds from our paracord bracelet will be donated to bear fundraisers around the world. If you’re interested in preserving the native bear population, just click the big button below and help us out! Remember, we make NO profit on this. Every single penny goes straight to helping bears.